Trade Marketing Strategies and Execution
I bridge the gap between marketing creativity and business reality. With expertise in Account-Based Marketing (ABM), I seamlessly integrate innovative strategies into practical business plans. My focus is on creating adaptable marketing materials tailored for key clients. I excel in translating creative concepts into actionable plans, ensuring alignment with account management needs. Additionally, I support effective team communication strategies. I thrive in the dynamic space where strategic inspiration meets negotiation and implementation
"Without execution the breakthrough thinking breaks down."
"Leaders often face an invisible gap between their aspirations for the company and the organization's actual capability to deliver. Bridging this gap is crucial for success.“ Larry Bossidy in Execution
"授人以魚，不如授人以漁", - give a man a fish and you feed him for a day; teach a man fishing and you feed him for a lifetime - Chinese proverb.
About me
From Sales Representative to Trade Marketing Executive: A Journey of Adaptability
I began my career in sales, climbing the ranks from Sales Representative to eventually becoming a TRADE MARKETING DIRECTOR. Throughout this journey, I've navigated different markets, locations, and teams, cultivating a wealth of hands-on experience.
Core Competency: Bridging Strategy and Implementation
My enduring capability lies in translating strategic and innovative marketing directives into actionable account-based plans. Over the years, I've honed my skills in crafting Category Account plans, Annual account-specific plans, and engaging in joint planning reviews with clients.
Key Tools for Success: Collaboration and Creativity
In a dynamic environment, I've been a key player in supporting account teams. Whether it's identifying key stakeholders, creating presentation decks, or devising loyalty programs, I've been instrumental in ensuring strategic plans are not just conceptualized but effectively executed.
Tender Processes and Project Wins: Contributing to Success Stories
I actively participated in tender processes, contributing to the successful acquisition of key projects, including the noteworthy Ikea Symfonisk initiative. My involvement goes beyond planning as I've played a vital role in winning significant projects for the team.
Embracing Innovation: Design Thinking as a Game-Changer
As the Trade Marketing function evolved, I championed the adoption of DESIGN THINKING. Taking charge of its adaptation for the EMEA branch, I trained over 100 colleagues and seamlessly integrated this methodology into multiple client projects.
Alignment of Strategy and Execution: A Career-Defining Commitment
Throughout my career, I've remained committed to aligning innovative strategies with practical execution. This commitment has been the driving force behind my professional journey.
Career Summary
2021 - Now - Sabbatical for Art Study at the Conservatory of Jaroslav Ježek in Prague
2017 - 2021 - Eyelevel EMEA - Prague branch: New Business Development - development of account specific strategies and innitiatives, Winning new clients and projects,
Design Thinking ambassador,
Part of broader branch leadership team
2012 - 2017 - Thyssen Sonneberg Recycling - Key Account Director, sustainability and recycling solutions
2011 - 2012 - Ogilvy and M. Trade Marketing Manager for BAT in, Japan, Tokyo
2002- 2011 - Unilever : Trade marketing, Internal business consultant: China, Global, Regional roles
Services
Client-specific Trade Marketing Strategies
Specializing in developing annual plans for new business initiatives, aligning seamlessly with marketing strategies and portfolio management. Leveraging account-specific insights, I craft tailored plans that include adaptable presentation decks and support materials. Furthermore, I facilitate impactful joint client meetings and regular reviews, providing additional online support through various social media channels
Design Innovation
I am an ambassador and practitioner of Design Innovation process. I embrace team based methodology and toolbox for understanding (data and opinion collection, framing the main task), agreeing on main Persona and her / his needs, behavioar, fears, opportunities and designing solutions, testing them and adapt
Sustainability
II advocate for comprehensive sustainability, encompassing both material and social solutions. My belief in diversity, collaborative success, innovation, and respectful behavior aligns with a commitment to Corporate Social Responsibility (CSR), driving positive impact beyond business goals.
Execution, Team work, New Business
Success, in my view, is the result of effective teamwork rooted in open dialogue and mutual agreement. Winning new business relies on profound insights, shared understanding, and the delivery of sustainable services and communication. Moreover, I actively engage in building and supporting corporate culture to foster a collaborative and thriving work environment
Projects I Take Pride In
IKEA SYMFONISK - 3000 kiosks set up globaly to support in store launch of new IKEA SONOS smart products. I was leading the tender process and project execution.
DESIGN INNOVATION movement in EYELEVEL EMEA, I have helped in spreading Design thinking methodology and toolbox and trained employees. I have helped to adapt the toolbox for ACOOUNT STRATEGIC PLANNING.
Happiness Shared Through My Artistry. My Creations Include Books, Poetry, Humorous Verses, Public Songs, and Illustrations
Contact me
Get in touch to discuss further your needs, requirements and vision